- 09/08/2017 - What
is B2B and B2C e-commerce?
Manufacturing.net - 06/12/2013 - What
eCommerce Features Are Best For Manufacturing?
blog.thomasnet.com - 09/20/2017 - Donít
Get Left B2Behind: Why Product Manufacturers Need to Embrace
A B2C Mentality
of Direct Selling to Consumers
There are many benefits of direct selling to consumers. Time
to market is significantly decreased. Instead of the long
retail sales cycle that requires locked-in product development
well in advance of order and delivery, you can prototype,
and move to market quickly. Agility is a key differentiator
in competitive industries.
In addition, you have complete brand control. Brand image
isnít subject to distortion or dilution by third parties.
like it when they can interact directly with a brand. Itís
always wise to give the consumer what they like.
In addition to brand control you have price control as well.
Direct selling allows you to further reinforce MSRP
(manufacturerís suggested retail price) and communicate directly
with consumers about price points.
direct allows you to collect a goldmine of data. Better customer
data leads to better promotions, better products, better relationships
and more sales.